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Why I Reject Articles For My Sites
I make a lot of judgement calls in my online business, judging the work of other people. Every business person does that in one way or another. Even in our roles as consumers of business products, we judge the copy of a sales letter or a video before we buy a course or a new piece of software. In doing a competition analysis, we are always judging elements of our competitors’ business website design or newsletters. And some of us wear the critic’s hat when we outsource our own writing assignments or contract for a professional writing service.
I create all of my articles about Internet marketing (including article marketing) myself. However, I hire free-lance writers for most of the other niches in which we compete. In addition, I average about two dozen unsolicited articles per day from other marketers who want me to publish them on my sites in some of those other niches.
I have learned from some bad experiences with outsourced writers. I now use a select stable of writers who make up my writing team and whom I have trained to do my paid writing. However, of the unsolicited articles…I reject a substantial majority even though they come to me as free content.
I thought that it might help other marketing writers to know why I am more likely than not to refuse to publish the articles that they send me. Here are the most frequent reasons for my rejections:
* The articles don’t make sense in English. All verbal messages in any language get their meaning from vocabulary selection and the arrangement of those words (in other words, grammar). It is certainly posssible that a writer may write brilliantly in her or his native language, but, without complete fluency in a second language, the writer will never be able to write effective marketing copy. A far better choice would be to hire a native speaking editor.
* A common, senseless mistake, is to have the article submitted to the wrong category (i.e., niche). I receive submissions for my business oriented blog that have to do with everything from planning a wedding to choosing a new plasma television. All the writers have to do is to put a business spin on their idea, somethat that could often be done with a little rewriting and an extra paragraph. For example, one could write an article that I would accept about the best approaches to starting a wedding planning business. A web author could switch the things to look for in a plasma TV to the best features in a plasma monitor to be used in business video presentations. While I won’t guarantee that I would publish those articles, they would certainly make more sense than would the actual articles I received.
* Many articles are the victims of poor spinning. I have spun articles for many years, so I can usually recognize within a paragraph or two if an article has not been well prepared for spinning. It does me no good as a webmaster if I publish an article that may be published in fifteen other sites. Under the best scenario, my traffic is going to be reduced to about seven percent of what it might have been if I had published a genuinely unique article on the same subject.
Implicit in all of these reasons for rejection are the solutions to the problems. Either write well in your targeted language, submit your article to the correct niche and use strict spinning standards, or contract with a web article writer who thoroughly understands the needs of Internet marketers.
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